Tips to Make Your Website User-Friendly

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user friendly website

Designing the user-friendly website is extremely important. It will make sure your clients keep coming back. Normally people preferred website with clear navigation and links. If your customers cannot find the right thing immediately quit in frustration and never come back. Making sure your website is user-friendly is not as easy as it sounds; the key is to put yourself in the consumer’s shoes.

Navigation

One of the most important thing is to make your website easy to navigate. Making a menu or easy to follow links is important. It will help the customers to look the things easily. There are several way to build your navigation system.
  • Drop down menus –  When you need subcategory, You can create dropdown menu. It will make it even easier for customers to go directly to what they want.
  • No Broken links – Make sure the links and menus work. Broken links cause frustration and ultimately hurt your website..
  • Platform Independent – Your website needs to be accessible across all platforms; Smartphones, tablets, computers and even gaming systems.
  • Search Bar – These help customers navigate your website faster than clicking through links.
  • product image linked to their description – Pictures are more visual attraction than text.  Buyers may not know the exact name of a product, but if they identify the picture they will click on the picture, the website should redirect them to the specific item.

Design

There are 2 ways to design your website. You need to choose one of them. Simplar color scheme and more dynamic design. Please make note the simpler color scheme is favorable when you want to promote your best item, since it will be your focal point. A more dynamic design is used to promote more than one item. Use this when you want to show off your best items all at once. Consider below points in your website.
  • Easy to follow theme – Choose a theme which is easy to navigate and  should accompany your company’s theme colors. Color choice is just as important as the way you show your content.
  • Avoid eye straining colors – Some colors stress users. like neon green or yellow unless you really need to use them.
  • Color contrast – Make sure the colors compliment or contrast perfectly like black and white.
  • Content  spread –  Long paragraphs are not always the best, unless they are needed.
  • Adding pictures –  It is helpful when you add pictures between the paragraphs or explanations. This helps the visual learners better understand.
  • Try the F-Layout that serves the most important information where the eyes of your viewers usually focus. This design was captured using an eye tracking camera that shows that consumers favor an F design. It has been proven to be effective, and most successful websites do have this design in fact.
  • Place contact, about, FAQ’s and other similar links where they are usually found – at the bottom of the page.
  • Provide a clear call to action – customers will appreciate finding text or links that gently steer them toward the next step. Your homepage should have a single, prominently displayed call to action button. This will greatly motivate buyers to move on to the next stage.

Readability

Readability is another key factor that makes a website user-friendly. A user should be able to grasp the information on the website quickly and with very little effort.Research show that most readers don’t actually read the information on a website at all. They scan it. So, to reach an audience, a website must be scannable. Here are some factors that contribute website scannability:
  • Text Color – For a website to be readable, there should be enough contrast between the color used for the text and the color used for the background. Words should be easily read.
  • Font – In general, the simpler a font is, the easier it is to read. Fonts designed to look like script or made up of special characters are less scannable. Please note you shouldn’t use many different fonts in the same design.
  • Formatting – The text on a page should make full use of formatting techniques such as headlines, bulleted lists, and bolding to increase scannability. Long chunks of unbroken text are less likely to be read than small chunks of text.

Audience

Your audience are your customers. Targeting your content to consumers is a great way to make your website more appealing. So you need to do some research like which age group and gender you are targeting, when they are online.
  • Target your products. Not all products are meant for everyone; some are age specific, some are gender specific and others may experience specific. Anyway make sure your audience is targeted..
  • If your plan is working, do not “fix” it. This is a huge mistake many companies do which is trying to better the website when nothing is wrong with it. Consumers like what they know and know what they like. If you change the format of your website, it may be harder for regulars or new customers to find what they are looking for.
  • If you do change your theme, keep track of your traffic and sales with this new design and tweak it weekly until you get the best results.
  • color scheme – Your audience will define your theme. A younger audience would be attracted to a colorful theme, while an older generation prefers simpler themes.
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