When you consider SEO Optimization, Onpage optimization and Offpage optimization are playing big role. In OnPage SEO, we optimise our content for our target keyword. This includes use of proper heading, keyword placement, content quality and many other factors. Todays post we will look into them one by one in this detailed post
Embed Content Related Videos Still Rule
We all know that videos are an easy way engaging and entertained audience. Not only that, people will remember the visual information more effectively compared to text. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Moreover, Google has started giving attention to blended results/searches. One more thing is that Google give more important, if user spends more time. So, why not grab this opportunity to appear on the first page of search results by including an engaging video in your content?
Blog Post Title
Most important Onpage factor which really plays a big role in deciding whether our blog posts will be doing well on search engines front is its title. We should make sure we are using targeted keywords or phrase towards the beginning of Title tag. We should not repeat the same keyword in title tag with the intention to get better rankings on Search engines It’s obvious for you to know that post title should be max 70 characters long as Google only reads the first 70 characters in a post title while indexing. I’ll always suggest you to write post titles in such a way that your reader understands it and not for search engine bot. Your article title is like an advertisement to your blog post, so the more enticing it is, greater the CTR it will generate.
Consider if all blog posts were written like legal document, how many articles would you read? And which articles would you understand? Thus in such scenario, we have something called Reading Level. Blogger users can take advantage of Readability-Score.com to measure Reading Level of their blog post.
The second most part of a webpage that has more content (meat) after the blog post itself is the comments. If readers understand your content and appreciate your content they will leave comment on a blog post, Most of the comments are either one-liner or pretty generic but few readers leave a long and valuable comment. Do you know that Google bot reads a blog post as well as comments and can differentiate between a blog post and comments
Is your business website mobile-friendly? Your audience is no longer in one place. People use all sorts of devices such as tablets, smartphones, laptops, phone watches to browse web. Keeping this in mind, plenty of brands went mobile-friendly in 2015. And we anticipate that more brands will take up this trend in the upcoming year. Mobile optimization will become the norm, rather than exception. So, it’s high time you changed the way you conceptualize and create SEO strategies for mobile searches.
Meta description can be found same as the title, which we have discussed before. It’s important to include the keywords in the meta description as well, but you are not supposed to add keywords just like that.
The Meta description should be meaningful and it should be the summary of the content on your page