On site optimization is an important factor which is affecting search engine rankings. It involves all of the changes and tweaks made to the code and content of a website, and tells Google exactly what the site is about. Today we are going to discuss some strategy that can make a big difference in your SEO ranking
Add Infographic-Based Blog Posts
Infographics are best way to generate social shares and backlinks. But you feel how it will help to search engine optimization. That’s why you need to add lot of text underneath your infographics. It will help search engine to understand your page. But make sure you are adding text all about your infographic
Create Unique Titles for Every Post
If you are running an ecommerce website you probably have experienced same title for your product. Remember you are not doing it right. It’s a big mistake for your seo. I understand its difficult to write unique title for each and every page. But it’s very important in Google point of view. So avoid duplicate title in your page.
Long Tail Keywords In Title Tags
Let’s say you’re targeting for the keyword: “seo tips”. You may simply optimize your title tag around the keyword “seo tips”. But it’s a smarter way to embed a long tail keyword into your title tag.
(For example, you can optimize your title tag around “best seo tips”).
That way, you can quickly rank for the long tail keyword “best seo tips”. And over time you can also rank for your main target keyword, “seo tips”.
Focus on keyword Frequency Than Keyword Density
Keyword frequency is the number of times a particular keyword appears on a website. Common sense may indicate the more times a keyword, or keyword phrase is found on a web page, the better the site will rank in Google.
Bottom line: Use your target keyword at least a few times in the body of your article.
Keep Your Title Tag Approximately 60 Characters or Under
Google used to limit title tag length based on the number of characters it contained.
Easy to Find Social Sharing Buttons
Your content may be more interesting to user. But if user couldn’t find social share button easily they will not share your content. That’s why I use social sharing buttons top of the post. That way, my post is ready to be shared whenever the mood strikes you.
Publish Long Content
Several industry studies have found a correlation between long content and higher rankings. That’s not to say that publishing longer content will skyrocket you to the first page. But there’s plenty of data out there to show that publishing 1000+ word content helps.
Put Your Keyword Early In Your Title Tag
Search engines put more weight on terms that appear towards the beginning of a page. And the same rule applies to your title tag. So it’s good idea to put your keyword at the beginning of your page’s title tag.
Use Short URLs
Shorter URLs are better for users and search engines. If your URL is already less than 50-60 characters, don’t worry about it at all. But if you have URLs pushing 100+ characters, there’s probably an opportunity to rewrite them and gain value.
Also studies shows Google search results revealed that shorter URLs tend to perform slightly better in Google than long URLs.
Use Your Keyword In Your First 100 Words
This is an old school on-page SEO tactic that may or may not make a big difference anymore. But including your keyword at the top of your content certainly doesn’t hurt.
Plus, when a user sees the keyword they just searched for on your page, it helps them realize that they’re in the right place..