How to Use Social Media to Promote Your Website

Social media is an effective way to market yourself and your website. Social media has become a necessary tool in the online marketing. It is often making you feel like you are scattered all over the place. Social media and your website should work together to build your online presence. Here are some social media tools to promote your website.


Twitter is not only a real-time information network that connects you to the latest information about what you find interesting. Now twitter has become a way to get latest news. It connects business and customers in real-time. You can share your links about your article or portfolio. You can find your related community and get the updates.


Facebook is not just to connect with your friends. It can also be used as a highly effective business tool. It’s great for promote your website, landing gigs and connecting with your interest community. First you need to create a fan page for your business. You can customize your fan page. You can upload a profile picture and start filling out the relevant details about your business.


LinkedIn is business-oriented site where people can post their resume, past and present work, as well as their websites/portfolios. People can connect to others in their field. You can create LinkedIn group and Add keywords in the description of your group to increase your search rankings on LinkedIn’s search section. Add keywords in the title of the group to be found on Google. Add your website to the group to drive traffic to your site and add your blog RSS feed to the group then new article is automatically posted to the home page of the group member.


Digg is a social bookmarking website that allows people to share articles and posts that they found in the internet. The submissions are voted by the users and if it is of interest, then the submission will gain in popularity and exposure. Using Digg to share your website articles to gain exposure will also help to increase the traffic to your website and recognition.


StumbleUpon is a great bookmarking tool that will help you to drive free traffic to your website. You can submit an article or post on a particular topic. People who have expressed an interest in that particular topic will be shown your page. If they are impressed they can ”like” your article or post using “thumb up” icon. As a result when “Stumblers” increase your article or post will be given a good rating in StumbleUpon, which will helps to increase the traffic to your site.


delicious is a social bookmarking tool, with it you can save, manage and share pages in a centralized source. It also brings a very good community aspect to social bookmarking. When you bookmark an item, will tell you how many other people have bookmarked the same item.


Reddit is a social bookmarking site similar to Digg,, and Stumbleupon. Its allows users to share links to interesting content appearing across the Internet. One method to gain more views for your content is to target different Reddit categories. You need to place your links under the appropriate categories.


Technorati is one of the real time blog search engine designed specifically to search the blogs on the internet. You can place key word, anchored text and your website links in my bio section. They have thousands of websites listed in their directory all separated by category and sub category.


FriendFeed is a real-time web service based around sharing content and having real-time discussions around this content. While this seems very insignificant at first, FriendFeed is actually a powerful application to have in your arsenal of social media business tool.

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  • Nice read. However, I thought of adding my 2 cents for the b2b fraternity that could make use of to connect and collaborate with companies worldwide. This addresses typical problems of b2b including an alternative to email & phone marketing, shortening sales cycle times etc<br /><br />~Mani<br /><br />B2B platform for SMEs

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  • It’s no brainer to see that social media is here to stay for good. Given vast variety of the existing channels to choose and stick with, it’s time for such a hot space to enter into a new category. There is a need for a portal to provide a quick and intelligent decision for both the consumer and the enterprise about their online connections.<br /><br />A Platform to Help us to Distinguish Our Quality vs. Quantity Friends, Fans, Followers, and Companies<br /><br />I hope my can accomplish such a mission. The site is not another social networking platform. Yet the portal to all your existing social media channels. The platform helps you, your fans, your potential clients to make an intelligent decision as to which company to connect to or follow via which social media channels and why? It’s free!<br /><br />Elias<br />CEO & Founder<br />

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