What is ‘Hashtag’?
Hashtag is simply a keyword or phrase with a hash symbol (#) in front of it. When you make a social media post you can put the hashtag anywhere in your posts: in the beginning, at the end, or anywhere in between. The advantage is that It makes the content of your post accessible to all people with similar interests, even if they’re not your followers or fans.
Don’t go with too long Hashtag
You should try to keep short and sweet when you are creating hashtag for brand. If it is too long, on one will use because of the length. People are lazy to type many characters. One more thing to consider is that you want people to naturally search for your tag. Make it simple and general. So don’t try to be too smart and clever. Always think that hashtag should make life easier. but long, complicated hashtags can actually be more arduous.
Don’t have many hashtags in one post
Every social media works differently. Social media marketing in Facebook and Instagram are different.
Many Instagram users realised the fact that more hashtags can mean more reach and likes. So, they’ve overloaded their photos with as many hashtags as they’re allowed—which is reportedly 30.
Don’t use 30 hashtags on a single post in Facebook or Twitter. You don’t even want to use five hashtags on a single post. Even if you gain followers, it’s often the spammers or people only interested in being followed back. It generally dilutes your message and comes off as desperate.
Don’t hashtag everything
Hashtags purpose is to make your content discover by wide range of audience. The truth is, not everything in your content is going to fit into that category. If your tweet or FaceBook post isn’t adding any substance to the wider conversation, Don’t think too much to add the hashtag. For example, if you try to share a news story, leave the hashtag off of it. If you write a blog post that analyses the impact of that news, then absolutely use a hashtag when you share it.
Using hashtags will allow you to make an impression on a wide social media audience. Make sure you’re sharing the best content, and making the right impression.
There are websites, brands, and individuals using popular hashtags and just publish in their social messages with no context, just for the sole purpose of reaching other accounts to find them.
This plan may seem to work in the short term but in a long run it will not. Think when Instagram did a complete clean out of any account that seemed to be linked with spam, these individuals lost hundreds of thousands of followers. Their hashtag plan completely backfired. So don’t spam yourself.
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