All communication channels weren’t born equal. In early days before the Internet, smart phones and social media, if you need to speak to a client either you picked up the phone or send email to client. Today, however, there are many ways to communicate with clients. Not every method is right for every client. Different clients will prefer different channels. Phone, chat, video, meetings, you name it. Of course, you should try to adapt to your customer’s favorite channel. It’ll show you’re flexible.
To help you navigate the various options, we’ve compiled a list of the most popular, and effective, communication methods.
Email allows you to communicate in a way that respects the client. Email is good communication method when multiple parties need to participate and kept in the loop on something. There is important benefit that there is always a record that is easily searchable.
When need to work with a client in detail then phone call is still the best communication channel. If you want to explain and show client that you care about them and trying to solve the issue phone call is more reliable channel. Email is good to keep recorded history but for day to day update should be done via phone calls.
SMS/text-based messaging is one of the fastest and most efficient ways to solve the urgent issues and update the status quickly. When text to your client it gets more attention than other medium.
Skype is great for conference calls and international clients, as it’s free. It’s useful when you have clients or employees in multiple countries coming together for a meeting. For regular weekly or bi-weekly meeting with clients it’s typically takes at least 30-45 minutes. So Skype call is the best way to communicate.
Use social media networks to regularly share content, updates and your own tips with clients, thus establishing yourself as a credible expert in your field and a top-of-mind choice when your type of services are required. Another advantage in social media, you are reaching your clients in their leisure time.