Every business has a website now. Website is the digital representation of your company and itâ€™s a part of your marketing and branding strategy. Customers visit your site specifically for its content, appearance and usability. However, having an inappropriate web design can have a negative impact on your business. Here come the 6 common web design mistakes you should avoid while designing to get a great user experience and grow your bottom line.
1. Page title
Not naming the document is the most common mistake done by the beginners. The default name is Untitled Document for pages on web design programs like Dream-Weaver. Most designers forget to change the page title.
Duplicate title for all the pages
Duplicate page titles can be one of the reason for poor search engine optimization. Itâ€™s simply imperative that unique and descriptive titles be implemented in order to maximize search engine rankings. The more information search engine crawlers can deduce from each page heightens the likelihood your site will be pinpointed for a specific keyword or phrase.
2. Over content in the Home page
This is the most common mistake I see again and again. You think your content is important, and therefore you have a tendency to place as much as the content onto your homepage, so that people read it. The reality is, people who are visiting you site, are not going to read your whole story. They only scan your content.
Other reason your homepage appears cluttered, disorganized and worst of all overwhelming to your readers. Your content should tell people in three to five seconds who you are and what you do. Thatâ€™s it.
3. Navigation and Links
Navigation make your website work better. Website is first and foremost the digital representation of your company. Without careful attention to how people navigate your site, you could unintentionally be creating a frustrating experience for any potential visitor. People visit your site for specific information, and if they cannot find it they will immediately leave your site.
Donâ€™t make your visitors think about how to navigate your site. It should be effortless and natural. Average visitors are familiar with the two basic common navigation designs, which are the left or across the top.
Using more links
Donâ€™t ask user to do more click before accessing the websiteâ€™s content which they need. The fewer the steps to the content, the better for users.
Not changing the color of visited links.
Your visitors should know where they have been. Using different colors for visited/unvisited links is a useful feature that enables your visitor to avoid navigation confusion.
4. Conflicting Color scheme
Another common mistake that can be made in web design, particularly by the inexperienced, is the use of loud and conflictingÂ colorÂ schemes. Web design allows for the use of a myriad of colours and background patterns. But decent website should have a clean and consistent looking color scheme. YouÂ shouldn’tÂ use more than three or four main colors. You need to use contrast, but donâ€™t overdo it. Using too much of one or two colors can be a big visual mistake, also use white spaces properly.
5. Content Readability
Donâ€™t use unreadable fancy, small fonts and blinking text. This will annoy the visitors and will make them give up reading your content. Make sure you use a common font that is easy to read and delivers the message straight to your visitors.
People avoid reading lengthy pages. As I say earlier most people do not read unless itâ€™s absolutely necessary, and they prefer to scan through information quickly to get to the points of interest. Being brief with your message will normally cause those pages will have a higher readership rate.
Don’t use large resolution image
Donâ€™t use large resolution image. When you use large images your web site will be slower. Â If large resolution images are needed, optimize them to reduce the file size without sacrificing the quality too much.
6. Cross browser capability
The average web userÂ doesn’tÂ know that there are differences in the way that browsers render pages, they only see the internet as one. If they come across a site that is broken in their browser then theyÂ aren’tÂ going to know to switch to another browser to see if it works there, theyâ€™ll just move on to another site.